The Forum Prescriptions money in the road, see a lot on how to shop, how to operate Brands article. Call a spade a spade, most of copying, pasting from the 'with Chinese characteristics outdoor sports' how can learn from the business of the few. Oh, you businessmen, eagles love chaos speech offended.
02 eagles since the trip, has more than three years. Enter by the small local cities, all shops, all Brands have seen a lot. During see some brand rapid growth, some quietly withdraw from the brand. Take own experience, a few brands of outdoor operation attention.
Look at the classification of outdoor Brands:
1, the main road to shopping malls, fashion-oriented products more to TNF, the high representative for Colombia. Such Brand sales is usually very, very strong design research staff.
Two to outdoor shop mainly brokers of Brands. Such brands into the market early, but do not have their own research staff, also does not have its own factories. Most use their outdoor circle in the relationship with manufacturers and then sold. Such brands have the advantage of the early market growth soon, the market demand for a certain understanding, a quasi-positioning products. For example, K2, Xuehang.
Three to outdoor stores based, production-based Brands. Such multi-brand is the past, single-processing factories, saw the rise of domestic outdoor sports, after the brand was registered a share. Such brands have the advantage of strong productivity, better control of production costs, easier access to cost-effective. If grazing high - the-day.
Four to outdoor shop mainly Acting on the international introduction of domestic Brands. Such brand advantage is not its own research and development can also have a strong product advantages, a better promotional support. If OSPREY, NORTHLAND.
