eliminate outdoor mall Although the charges were not concentrated, but the spending power far greater than outdoor shops
Election malls to partners
Recent years, the world-renowned Brands in Outdoor supplies entering the country or to expand sales in China's market plan, they invariably chose stationed in large and medium-sized shopping centers.
Beijing inches Trade Limited Company, Liu Ping grid judgment: "Although operating Outdoor supplies happened hegemony is in the Warring States era, but regardless of how the evolution of the competitive landscape, Resource, high exposure to commercial Brands that should not be overlooked are the mainstream channel."
Malls higher exposure
Good Brand not only in the outdoor shop channels, and the Beijing-person outdoor sporting goods company sales manager Anhongchao, operating in China Korea BLACK YAK brand. He believed that because the outdoor store product sales capability and the shopping center is very limited compared to sales, according to the general store owned and the expected growth in membership, we can estimate that 2001 sales. Especially in the north of consumers, they generally think that the outdoor shop in the street spent 2,000 yuan to buy pieces of tragedy is not value. Therefore, they will choose more visible in the higher upmarket shopping malls to buy expensive things.
Inches Assistant General Manager Sun Na also said: "Although the outdoor shopping center is not focused on the consumer, but the spending power far greater than outdoor shop. Therefore the majority of outdoor Brands in the product set up two channels are different. For example, outdoor clothing, will generally be divided into Limit clothing, foot apparel, travel clothing, apparel, in order to reduce professional. more is at the mall on foot and travel products, the outdoor shop is the limit and on foot, such as the 3,800 yuan a tragedy, outdoor shop some more. "
Contrary, the benefits of outdoor shops is that it can accept the "favorite" of evaluation, give the impression of the professional Brand. So they can play the role of advertising.
Anhongchao told reporters: "a market channels BLACK YAK Brand is the main direction of the next step. In Lufthansa, Dorset's stores has been operating for four years, good effect, bringing together all brands, including North face, Colombia, ice. General sales 4 50,000, preferably at more than 200,000 yuan, sales this year is expected to reach 2 million. "BLACK YAK started from the layout of the shopping center channel.
Election malls to partners
Recent years, the world-renowned Brands in Outdoor supplies entering the country or to expand sales in China's market plan, they invariably chose stationed in large and medium-sized shopping centers.
Beijing inches Trade Limited Company, Liu Ping grid judgment: "Although operating Outdoor supplies happened hegemony is in the Warring States era, but regardless of how the evolution of the competitive landscape, Resource, high exposure to commercial Brands that should not be overlooked are the mainstream channel."
Malls higher exposure
Good Brand not only in the outdoor shop channels, and the Beijing-person outdoor sporting goods company sales manager Anhongchao, operating in China Korea BLACK YAK brand. He believed that because the outdoor store product sales capability and the shopping center is very limited compared to sales, according to the general store owned and the expected growth in membership, we can estimate that 2001 sales. Especially in the north of consumers, they generally think that the outdoor shop in the street spent 2,000 yuan to buy pieces of tragedy is not value. Therefore, they will choose more visible in the higher upmarket shopping malls to buy expensive things.
Inches Assistant General Manager Sun Na also said: "Although the outdoor shopping center is not focused on the consumer, but the spending power far greater than outdoor shop. Therefore the majority of outdoor Brands in the product set up two channels are different. For example, outdoor clothing, will generally be divided into Limit clothing, foot apparel, travel clothing, apparel, in order to reduce professional. more is at the mall on foot and travel products, the outdoor shop is the limit and on foot, such as the 3,800 yuan a tragedy, outdoor shop some more. "
Contrary, the benefits of outdoor shops is that it can accept the "favorite" of evaluation, give the impression of the professional Brand. So they can play the role of advertising.
Anhongchao told reporters: "a market channels BLACK YAK Brand is the main direction of the next step. In Lufthansa, Dorset's stores has been operating for four years, good effect, bringing together all brands, including North face, Colombia, ice. General sales 4 50,000, preferably at more than 200,000 yuan, sales this year is expected to reach 2 million. "BLACK YAK started from the layout of the shopping center channel.
